Know exactly which campaigns are funding your business.

The Problem

Advertising and inventory are the same decision. Most tools treat them as separate tabs.

A campaign with a 15% ACoS looks great in Seller Central. But if that SKU has a 12% net margin after COGS, FBA fees, and storage, a 15% ACoS means you're running ads at a loss. You don't see that until you do the math manually, by SKU, by campaign, every time you want to evaluate performance.

Search term management is its own problem. Successful auto campaigns surface converting terms you should migrate to exact. But the terms are buried in Seller Central reports, downloaded as CSVs, processed manually. Most sellers do this quarterly, if that. In the meantime, you're burning spend on terms that stopped converting two months ago.

Scaling ad spend without knowing your true TACoS (Total ACoS, including organic) means you're growing revenue while potentially shrinking margin. The report shows you a number. It doesn't show you the business impact.

How It Works

Seller Calculus pulls your advertising data and connects it to the same SKU-level cost model that drives your inventory and financial modules. True net margin per SKU includes ad spend, not just COGS and fees. When you're evaluating a reorder decision, ad cost is already in the number.

Search term mining runs continuously. High-converting terms from auto campaigns are surfaced for migration to exact match. Low-performing terms are flagged for negative keyword addition. You review recommendations on a cadence you control, not a spreadsheet you build from scratch.

Bid optimization adjusts bids based on conversion rate, target ACoS, and inventory level. If a SKU is running low, bids can throttle automatically to prevent advertising stock you don't have. If a SKU is overstocked, bids can increase to accelerate sell-through.